
SMART-AI:
Transforming Skills, Digitalizing Business, Powering Growth
Empower Your Future


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This Erasmus+ KA122-ADU project is designed to support adult learners, small business owners, and educators in developing key digital, entrepreneurial, and sustainability competences. Through international mobility activities, participants gain hands-on experience in applying AI tools, digital marketing strategies, and sustainable business practices in real-life learning environments.
The project addresses existing gaps in digital skills, limited access to innovative learning methods, and the growing need for sustainable and AI-driven solutions in adult education and business development. By engaging in structured learning experiences, participants enhance their employability, adaptability, and capacity for lifelong learning.
Implementation is based on a combination of mobility activities, practical training, and the development of Open Educational Resources (OERs), ensuring that knowledge and results are transferable and accessible beyond the project duration.
If you would like to develop digital and AI skills through hands-on learning, international cooperation, and real-world application, SMART-AI provides a structured and practical learning environment. The project brings together training sessions, job-shadowing, and mobility activities focused on concrete business challenges and sustainable approaches.
SMART.AI – Transforming Skills, Digitalizing Business, Powering Growth
Erasmus+ KA122-ADU Project
Project No: 2025-1-MK01-KA122-ADU-000331757
Duration: 01 June 2025 – 31 May 2026
Coordinator: Marketing Gate (North Macedonia)
Host countries: Germany, Serbia
Through job shadowing activities in Belgrade, direct insight into real working practices and contemporary approaches to digital and sustainable operations is gained. The event in Ulm enables further development of this knowledge through hands-on learning, exchange of experience, and work on concrete challenges in an international context. Furthermore, the acquired knowledge and skills are transferred and expanded through internal and dissemination workshops, allowing a wider group of participants to benefit from the results. In this way, a continuous learning process is established, with effects extending beyond the directly involved participants.
Join SMART-AI and take part in activities that strengthen knowledge, build experience, and support meaningful change in everyday professional practice.


Belgrade, Serbia
Job shadowing in Belgrade turned learning into experience—where observing real practice became the starting point for new skills, insights, and professional growth.


Ulm, Germany
Short-term Learner Mobility (Germany – SHORT-01). This activity involved adult learners participating in structured learning experiences focused on practical application of digital and sustainability competences.




Skills in Practice
Through interactive workshops, acquired knowledge is translated into practical skills, supporting learning, reflection, and real-world application.
Sharing Knowledge, Expanding Impact
Dissemination events create space for sharing results, exchanging experience, and extending the project’s learning outcomes to a wider audience.
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marketingporta@gmail.com
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.
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